The Concept


‘Quirk is the only way to work’! 


Well, if that isn’t our motto, we don’t know what else could be! Our aim is to fill your life with quirky keepsakes and every-day items that are vibrant, fun and in-your-face cheeky! 


From your morning tea to your bed-time dreams, we want to make sure you are surrounded by things that represent your witty, fun-loving and slightly bizarre personality. We want to remind you how unique you are and let the world know of your beautiful and vivacious exuberance, with the help of Intelligent Idiot’s out of the box merchandise! 


The wind beneath our wings is definitely travelling to the unique places of India. Whenever we travel far and near, we bring back loads of inspiration in our bags and weave magic with it!